Josh Kaner

JCDecaux – OOH Digital Transformation & Standards

Challenge: Legacy out-of-home industry needed digital transformation to compete with programmatic advertising channels.

Solution: Led 5-person team of digital innovators across programmatic, mobile, measurement, and targeting. Modernized ad formats with advanced targeting, privacy compliance, and embedded measurement across NYC, Chicago, Boston, and select US airports.

Impact: Delivered 50-350% unaided brand awareness lift across campaigns (7-figure budget range). Co-authored OAAA DOOH exposure methodology standard that became the foundation for programmatic DOOH industry transactions. Campaign Media Silver Award winner.

Audience Town – Data Monetization & Governance

Challenge: Data acquisition costs were prohibitive, limiting SaaS product development and growth potential.

Solution: Redesigned data acquisition and governance strategy. Negotiated 4 strategic data partnerships at 70% below market rates while ensuring compliance and quality standards.

Impact: Enabled 500%+ SaaS growth in under 12 months, driving 7-figure revenue growth and 100% YoY increase in data-as-a-service offerings.

Perion / Undertone – Platform, Partnerships, M&A Integration

Challenge: Scale partnership ecosystem while navigating complex M&A integration in rapidly evolving adtech landscape.

Solution: Owned full partnership lifecycle including technical integrations and publisher certification across hundreds of partnerships. Led 12+ month M&A integration from pre-acquisition diligence through post-acquisition integration.

Impact: Negotiated 8-figure partnership value over 5 years. Successfully integrated platform capabilities while maintaining partner relationships and revenue continuity.

Research & Industry Standards

Scope: Led 100+ advertising effectiveness studies across major brands including Saks, Ralph Lauren, Samsung Knox, Lexus, and premium spirits brands.

Impact: Established measurement methodologies for 6-7 figure campaign budgets. Research directly influenced advertiser media investment decisions and industry best practices for campaign effectiveness measurement.