This context now lives on the resume.
A shorter view of the throughline across operating roles, platform partnerships, measurement commercialization, and data strategy leadership.
Throughline
From operating rigor to revenue architecture.
The throughline is still the same: build systems, connect them to commercial outcomes, and make them usable by the rest of the organization.
Early career
Learned operational discipline and media pattern recognition in brand and performance environments.
Undertone / Perion
Built fluency in integrations, ecosystems, and M&A execution tied directly to partner revenue.
JCDecaux and Audience Town
Extended that into measurement commercialization, standards, data monetization, and productized growth systems.