Normally, when sharing a video, I would embed it right here in this post. But that wouldn’t let you experience one of the best examples of earned media. This video started on Vimeo, went to TV, then Honda (or their agency) realized it could be a really cool viral sensation, and did a one-off execution on Vimeo. Really unbelievable.
Click it. You know you want to. SFW.
Related articles
- Geneva 2009 = Honda Insight + ASIMO (autobloggreen.com)
- Honda prices hybrid Insight at $23,900 (autos.canada.com)
- Honda Insight Launches Across Europe (wklondon.typepad.com)
- Honda Busts Out Programming Skilz In New Insight Ad [Ad Watch] (jalopnik.com)
