From my comment on Brad Stone‘s NYTimes article here:

I was talking about this with some other iPhone owners – see comments here:

Also – as I argued there – even though Amazon’s book reader app was lacking in terms of features and customization, in won a spot on my home screen due to the content. It always has and always will be about the content.

The UI and app is important, but means nothing without the content. Good strategic acquisition on Amazon’s part, and hopefully they will integrate Kindle books into Stanza’s front end.

The one thing that is missing (and I don’t believe they are allowed to do this under OS 2.0 Ts and Cs but WILL be allowed to under OS 3.0) is the ability to purchase books in the actual app.

Look for it this summer in iPhone OS 3.0

I hope that there is integration quickly between the 2 apps, and all associated content stores.  Because Amazon has the content, Stanza has the app and the UI, and we the custuomer can benefit greatly.

Related articles

• The Future of Book Coverage, Part III: The Kindle Land Grab (themillions.com)
• Amazon Buys iPhone ‘Stanza’ E-Book App Maker (AMZN) (businessinsidercom)